Daryl Rand's thirty-five year career has been marked by long-term assignments in advertising, public relations and media management.
For the past five years, Rand has spearheaded an initiative focused on launching public education/awareness outreach campaigns for many of the nation's major cities, including New York and San Francisco, and the State of New Jersey. She participated in crafting the Emergency Management Accreditation Program's Guidelines for Public Awareness Programs to strengthen public education. Her focus on the need to implement sustained readiness education was instrumental in forming a coalition of the country's top Emergency Managers, now known as the "Top Eight". Rand's Emergency Management and Homeland Security perspectives have been broadened as a result of membership in the Washington based organization, Business Executives for National Security.
Rand has been a consultant to CBS OUTDOOR, the global leader in Out-of-Home Media and its predecessors, for the past twenty-five years. In that capacity, Rand helped negotiate the transit advertising franchise and subsequent extensions with New Jersey Transit for advertising rights on 3,000 buses managed by the only state authority operated by CBS OUTDOOR. Rand also supervised all statewide transit advertising operations and sales for their New Jersey Market.
Rand is also the Founder and President of Harrison Advertising Inc., a Women's Business Enterprise Corporation, fully certified by the State of New Jersey, New Jersey Transit, the Port Authority of New York and New Jersey, the Metropolitan Transit Authority, Washington Metropolitan Area Transit Authority and Southeastern Pennsylvania Transit Authority. In addition, she and her father before her have served the Provident Bank as advertising and public relations counsel for five decades. Eight years ago, she founded the partnership of RM International with Alan Marcus to continue to serve the bank in that capacity.
Her work on behalf of the International Advertising Association (IAA) dates back to 1994. Since then, she has served four World Presidents, been a member of the World Board, held the position of Vice President/Internships, and subsequently Professional Development, and assumed the Presidency of the New York Chapter, one of the organization's largest and most active.
An honor graduate of the University of Oklahoma, she has pursued graduate studies at her alma mater, Fairleigh Dickinson University and New York University. Rand has taught public relations as an adjunct assistant professor and been a frequent guest lecturer in public relations and media.
She is a member of the Public Relations Society of America, the National Federation of Press Women, the New Jersey Press Association and the New Jersey Advertising Club. She was inducted into "NJ 300", a distinguished group of woman business leaders designated by the New Jersey State Chamber. In addition, NJ Biz designated Rand as one of New Jersey's Best 50 Women in Business in 2008.
Rand's career has incorporated three decades of active volunteerism by serving as a board member of business trade associations, health care facilities, cultural arts organizations and educational institutions. She has led two delegations of North American Business Women to India to forge dialogue and linkages with members of the Indian business communities in Mumbai and Delhi. She also serves as a member of the Advisory Board of Children's Hope of India and the New Jersey Network India Leadership Council.
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